Hometown Team REAL Celebrates Grand Reopening at 361 Main Street in Downtown Athol

Hometown Team REAL Celebrates Grand Reopening at 361 Main Street in Downtown Athol

ATHOL, Mass. — October 27, 2026 — The Hometown Team at Real Broker, LLC has officially celebrated the grand reopening of its new office at 361 Main Street in downtown Athol, Massachusetts. The ribbon cutting marks a new chapter for a team that has served Athol and the North Quabbin region for 26 years, and it signals a long-term commitment to the future of Main Street.

The larger storefront gives the Hometown Team room to grow: more space to serve buyers and sellers, a dedicated area for training and developing agents, and a visible home in the heart of downtown.

"This office is our promise to Athol," said Sara Lyman, Team Leader of the Hometown Team at Real Broker. "We've spent 26 years on Main Street, and we're not going anywhere. We're investing in this downtown because we believe in what it's becoming, and we want to be part of building it."

26 Years of Service on Main Street

For 26 years, Sara Lyman has run a business on Main Street in Athol, helping families across the North Quabbin buy, sell, and transition homes. Over that time, the Hometown Team has closed more than 1,000 sales and more than $300 million in total sales volume.

Those numbers represent first-time buyers getting their keys, families settling estates through probate, military households relocating, and longtime residents downsizing in the towns they love. Lyman, who grew up on Main Street in the Berkshires where her parents ran a general store, built the team around the same idea: show up, know your neighbors, and do right by them.

"Main Street raised me," Lyman said. "I learned early that a downtown business is more than a storefront. It's where people come when they need help, and that's exactly what we want this office to be."

Investing in the Revitalization of Downtown Athol

The move to 361 Main Street is a deliberate bet on downtown Athol. A lit storefront, regular foot traffic, and a team of professionals working on Main Street every day all help bring energy back to the town center.

The Hometown Team plans to use the space to support that momentum by:

• Keeping a welcoming, open-door office where residents can stop in with real estate questions
• Hosting community events, homebuyer workshops, and seller education nights
• Partnering with neighboring Main Street businesses to bring more people downtown
• Helping buyers see Athol as a place to invest, not just a place to pass through

"When a downtown thrives, the whole region feels it," Lyman said. "Home values, local jobs, and pride in where we live all start right here."

Dedicated to the North Quabbin Community

The Hometown Team serves all nine North Quabbin towns: Athol, Erving, New Salem, Orange, Petersham, Phillipston, Royalston, Warwick, and Wendell. The team also works across North Worcester County, Franklin County, North Hampshire County, and Southwestern New Hampshire, and is licensed in both Massachusetts and New Hampshire.

Local knowledge is the team's edge. Agents know which roads flood in spring, which neighborhoods sit near the trails, how well and septic issues affect a sale, and how to guide families through probate and estate sales with patience and care.

The new office keeps that expertise rooted where it belongs, in the community the team calls home. It's the heart of the brand promise: Modern Real Estate. Hometown Roots.

A Larger Space for Training and Developing Agents

The new office was designed with growth in mind. Its expanded footprint includes dedicated space for agent training, team meetings, client consultations, and ongoing coaching.

Lyman is also a national real estate coach with Tom Ferry International, working with agents across the country. That coaching experience now has a local home, where Hometown Team agents get hands-on support with:

• Lead generation and client follow-up systems
• Listing presentations, pricing, and negotiation
• Probate and estate sales
• Mindset, accountability, and business planning
• Content and marketing that build trust online

"Great agents aren't born, they're built," Lyman said. "This space lets us train the next generation of North Quabbin agents the right way, with real skills, real support, and a real community behind them."

Now Welcoming New Agents

The Hometown Team is growing, and it's actively welcoming agents who want to partner with Real Broker. Agents who join get the best of both worlds: a cloud-based national brokerage with modern technology, plus a local team with a physical Main Street office, in-person training, and 26 years of community relationships.

The team is a fit for:

• New agents who want structured training and mentorship from day one
• Experienced agents ready for better tools, support, and a team culture
• Agents across Massachusetts and New Hampshire curious about Real Broker

Know an agent who's ready for a change? Send them our way. Call the office at 978-652-3092 or email hometeamreal@gmail.com to start a confidential conversation.

About the Hometown Team at Real Broker

The Hometown Team at Real Broker, LLC is a full-service real estate team based on Main Street in Athol, Massachusetts. Led by Sara Lyman, the team has served the North Quabbin region for 26 years, with more than 1,000 closed sales and over $300 million in sales volume. The team specializes in residential and probate real estate across North Worcester County, Franklin County, North Hampshire County, and Southwestern New Hampshire. Modern Real Estate. Hometown Roots.

Hometown Team REAL 361 Main St, Athol, MA 01331 978-652-3092 hometeamreal@gmail.com hometown-team.com Instagram: @therealhometownteam

Media contact: Sara Lyman, Team Leader, 413-687-1330, therealsaralyman@gmail.com